Business
Backgrounds
Expanding tire sales network
Selling products through Tire Professionals
Simplifying multi-step sales process
Supplying American tires with low price
|
Business
Goals
Supplying best tires with best price
Buying some tires in comparison with others
Providing one stop service
Recognizing the necessity of wheel alignment
Open 50 distribution channels by 2013
|
Current problems of tire business
Tire exchange by non-professionals
Insufficient service in tire shops
No specialty tire shops in LA.
Complicated distribution networks
|
Success Strategies
Tire sales know-how through 230 domestic tire shops (intensive
customer service, employee training, low price)
Making a tire shop noticeable (tire-shaped building)
Differentiated customer service (regular tire maintenance service)
Reliable business partners and support companies (tire sales
and tire) |
|
Untitled Document
|
